Elements Of An Effective Brochure:
1.) Grabbing title.
This should generally be something very quick and to the point. Do not try to be “clever” here, just flat-out describe the attraction. For example:
“Best Kayak Tour In Austin”
“See A Real Space Shuttle At NASA”
“Don’t Miss Houston’s #1 Space Shuttle Attraction!”
This should generally be something very quick and to the point. Do not try to be “clever” here, just flat-out describe the attraction. For example:
“Best Kayak Tour In Austin”
“See A Real Space Shuttle At NASA”
“Don’t Miss Houston’s #1 Space Shuttle Attraction!”
2.) Fun details:
Include little details that will make people want to put you on their itinerary:
“This bat watching tour is the #2 attraction in Austin behind the State Capital!”
“Parents tell us they’ve never seen their kids so excited to see a zoo!”
“We’ve been rated the top attraction in Austin by Time Magazine!”
Include little details that will make people want to put you on their itinerary:
“This bat watching tour is the #2 attraction in Austin behind the State Capital!”
“Parents tell us they’ve never seen their kids so excited to see a zoo!”
“We’ve been rated the top attraction in Austin by Time Magazine!”
3.) Testimonials:
Put quotes about your service/product from your happy customers:
“2 years later and our kids are STILL talking about the airboat ride!”
“I’ve been to Los Angeles 6 times, and never had as much fun as the Disney Adventure Tour!”
“I tell every friend who comes in town to do the Auckland Bungee Jump!”
Put quotes about your service/product from your happy customers:
“2 years later and our kids are STILL talking about the airboat ride!”
“I’ve been to Los Angeles 6 times, and never had as much fun as the Disney Adventure Tour!”
“I tell every friend who comes in town to do the Auckland Bungee Jump!”
4.) A Call to Action:Make sure people know what to do next after seeing your brochure:
“Book right now by calling 555-555-5555, and we’ll send a free shuttle to pick you up.”
“Call this number 555-555-5555 to setup your once-in-a-lifetime snowmobiling trip!”
“Book before 11am each day to ensure a seat on the bus, call 555-555-5555 now!”
“Book right now by calling 555-555-5555, and we’ll send a free shuttle to pick you up.”
“Call this number 555-555-5555 to setup your once-in-a-lifetime snowmobiling trip!”
“Book before 11am each day to ensure a seat on the bus, call 555-555-5555 now!”
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